The Herbie | 13-Unit Boutique Lodging near Memorial Stadium

The Herbie is a boutique, limited-service motel on about 1 acre at 926 Oak Street in Lincoln. It's minutes from Memorial Stadium, the University of Nebraska–Lincoln, the Historic Haymarket and Pinnacle Bank Arena. The three-building complex has about 6,602 SF, 13 rentable units and a courtyard with a gazebo, fire pit, lounge seating and cornhole. Football weekends, university traffic, events and workforce stays drive steady demand. All active guest rooms were renovated in 2023–2024. They have LVP flooring, boutique finishes, keyless smart-lock entry and flat-screen TVs, and some units have full kitchenettes. A 3-bedroom, 2-bath suite gives a buyer owner/operator quarters or one more rentable unit. The property has produced about $97,000 in trailing gross revenue with little active marketing and remote management. That leaves clear upside from hands-on operations, better marketing and a broader booking strategy. The gutted Building 3 could add up to six more rooms or three two-bedroom units. The underused acreage and highway frontage could also support future development or land division, subject to approvals. The sale is turn-key. It includes the real estate, FF&E, furnishings, appliances, décor, supplies, The Herbie brand, website and domain, and booking accounts. Seller financing is available to qualified buyers.